The origin story
Not a developer who learned business. A business operator who learned to build systems.
When I started MiniYo, I faced the same problem every Lebanese business owner faces: orders coming through WhatsApp, stock tracked in notebooks, and no way to know if I was actually making money after advertising, delivery and returns.
I looked at Shopify, WooCommerce, and every no-code tool out there. They were either too limited, too expensive, or required five different apps just to handle Cash on Delivery — the way most Lebanese customers actually pay.
So I built my own system. One that handles orders, stock, customers, expenses, and reporting — all in one place. No plugins. No monthly app fees. No dependency on platforms that could change their pricing overnight.
Then I built Aura. Then Trending Store. Each one adapted to the business it serves. Babywear needs size variants. Fashion needs bilingual support. Gadgets need multi-branch inventory and supplier cost tracking.
Today, I bring that experience to Lebanese businesses ready to move from social-only hustle to organized digital operations. Not with generic templates. With systems built around how your business actually runs.