Systems that work.
Three businesses. Three different industries. One shared problem: operations that could not keep up with growth.
MiniYo
Bilingual (English / Arabic RTL) baby and kids fashion store with a 113-product catalog, size variants, cash-on-delivery checkout, and customer order tracking. Live at miniyokids.com.
Challenge
Orders coming through WhatsApp and Instagram DMs. Stock tracked in notebooks. No way to know if a size was available without checking physically. Double-selling was common.
System Built
- Bilingual storefront (English + Arabic RTL)
- 113-product catalog with size variants
- COD checkout + delivery zones across Lebanon
- Membership tiers with credits and discounts
- Order confirmation and status emails
Operations Covered
- Orders, inventory, customers
- Size variant stock control
- Shipping zones and free-shipping threshold
- Customer order tracking page
- Full admin console with inventory engine
Aura
Bilingual (English / Arabic RTL) men's apparel store built for the Lebanese market — cash on delivery, nationwide delivery, an optimized Cloudflare R2 image pipeline, and a complete Meta + TikTok tracking stack. Live at aura-lb.shop.
Challenge
Fashion brand needed a bilingual store that felt premium on mobile. Previous attempts with templates broke on Arabic RTL. Ad tracking was inconsistent. Local delivery zones were not supported.
System Built
- Bilingual store (English + Arabic RTL)
- Mobile-first design, COD nationwide delivery
- Cloudflare R2 image pipeline (WebP optimized)
- GA4 + Meta Pixel and Conversions API
- TikTok Pixel + Events API
Operations Covered
- Orders, catalog, customers
- Shipping zones and delivery charges
- CMS content via admin console
- Ad attribution (browser + server events)
- Media management on R2 CDN
Trending Store
Bilingual (English / Arabic RTL) gadget store with cash-on-delivery ordering over WhatsApp, an admin panel for catalog, orders and site content, and full GA4 / Meta / TikTok attribution. Live at trending-store.com.
Challenge
Gadget store with a fast-changing catalog. Every order handled manually in WhatsApp chats. Product and content updates needed a developer each time. Ads running on Meta and TikTok with no trustworthy attribution.
System Built
- Bilingual storefront (English + Arabic RTL)
- COD ordering with WhatsApp checkout
- Admin panel for catalog, orders, site content
- GA4 + Meta Pixel/CAPI + TikTok Events
- Railway deployment with persistent database
Operations Covered
- Product catalog and categories
- WhatsApp COD order flow
- Site content and announcements
- UTM normalization and event dedup
- Media storage on Cloudflare R2
Built with modern tech
No bloated plugins. No dependency hell. Clean, fast, maintainable.